LOGO:

The original concept behind the logo design was that the company was called 'Aurora'. When this changed to 'Australis' the logo had become so recognised and distinguished, it stayed. The only slight change has been from a black background to a white background, which has proven a big success.

OUTER FOLDER:

This outer folder was made to be sent out to potential and current traders along with invoices and prospect letters etc. The design was kept clean and minimal, with added reflections on each product to emphasise the contemporary look of the products available. With Australis selling some of the best designer lighting and furniture I wanted to maintain that look and make sure the audience knew that this was classy and unique and something not to pass up on.

Interactive

INTERACTIVE CD-ROM:

The Cd-Rom was created in Flash. It was made to be distributed to potential and current traders to give them a virtual collection of various catalogues available at Australis, as an alternative to posting out individual and expensive catalogues. The links in each category are linked to the pdf files of that brands catalogue. I adapted the cd to work in both mac and pc using Apple Script and fscommands.

OUTER FOLDER:

This outer folder was made to be sent out to potential and current traders along with invoices and prospect letters etc. The design was kept clean and minimal, with added reflections on each product to emphasise the contemporary look of the products available. With Australis selling some of the best designer lighting and furniture I wanted to maintain that look and make sure the audience knew that this was classy and unique and something not to pass up on.

LOCAL PRESS ADVERTISING:

The above is an example of the on-going press advertising. This quarter page ad was used every week, with various product changes and details, showing the variety of the products available.