LOGO
LOGO:
Gainfort is a monolithic brand divided in to 3 seperate companies; 'Hair & Beauty Supplies', 'Academy' and 'Salon Design'. The logo had to incorporate all three of these companies so that the logo would be recognisable in any level as it's own individual business yet still part of the overall company. This was obtained by creating a stand alone element in the logo that used the three colours and can be adapted to suit.
SIGNAGE
SIGNAGE:
The external signage for Gainfort was developed to advertise the company and emphasise the various elements, using hair & beauty images to advertise from a distance the field of expertise Gainfort worked in. The silver logo is backlit by led's and can be seen very clearly from the road both day and night.
POINT OF SALE
POINT OF SALE:
Gainfort Hair & Beauty Supplies will be an online store, however it is a wholesalers providing supplies to hair salons throughout Ireland. The job was to provide designs for hanging signs to advertise the products in terms of their location within the store.
DETAILS
CLIENT:
Gainfort Hair & Beauty Supplies
INFO:
Gainfort is a leading hair and beauty products supplier. It also specialises in salon fit out and runs a training academy for hairdressers and beauticians. They recently expanded their business and moved into new premises. As part of the process, they needed a transformation of their overall branding. And so were provided with a new logo, signage, packaging, stationery and website. This integrated approach to their advertising, marketing and design has given them the confidence to drive forward and win new business.