ADVERTISING
ADVERTISING:
Almost each week Kelly & Dollard have an ad booked in the local press, both broadsheet and tabloid. These ads are the main component to them getting a better number of sales than the other local electrical companies so the ads need to be fresh and compelling every week.
DETAILS
CLIENT:
Kelly & Dollard
INFO:
Kelly & Dollard is a long established, locally owned electrical store. As an independent operator, it was coming under increasing pressure from larger players in the market, especially foreign multiples. They are an ongoing client requiring press and radio advertising.