LOGOS
LOGOS:
Falconer & Sons are a limo hire company in the south east and they made two seperate brands, one was aimed at the girls night out market. This would be called Limos and Lipstick. The other company is called Munster Hummers and is focused on the male market, targeting men who wanted a stretched hummer for stag parties, sporting evernts etc.
For Limos and Lipstick the aim was to push the idea that 'Girls just want to have fun' and so used the exaggerated flirty imagery of the 40's & 50's. This gave the image of limo hire a bit more class and flare.
For Munster Hummer we wanted to give an image class and sophistication so used the image of a swarve city man. A James Bond figure almost.
ADVERTISING & MARKETING
ADVERTISING & MARKETING:
Joint ads were put in local press. These were to promote the main brand of Falconer & Sons and reach the wedding market whilst the other half of the ad was to promote the arrival of the new and only pink hummer in the area. This was to grab the market of hen-parties and girls nights out. There were also plans to display their brand on beer mats in the local pubs and clubs. These beer mats would all link, you could use as many center mats as possible and create a ridiculously long limo. The reason for this was that the beer mat would be something more interesting than a beer mat and would be played with and people would pay it a lot more attention than if it were just under a glass.
DETAILS
CLIENT:
Limos & Lipstick
INFO:
Limos & Lipstick is a limousine hire company aimed at young women. A subsidiary of Falconer & Sons (hummer, vintage and classic car hire), they needed a brand image and winning strategy (a logo, promotional material and media plan).