LOGO
LOGO:
Maison & Chateau provide very contemporary high design furniture that still keeps an element of the classical image within. This was the aim of the logo, to give the feel of high quality design with the element of class. The type was produced with a metallic copper ink.
WEBSITE
WEBSITE:
Maison & Chateau needed a site to (for the time being) let people know what they were about. I put together this small flash site that advertised their store and their close connection with 'environment furniture'. The main idea is to maintain the feel of contemporary high end furniture.
SIGNAGE
SIGNAGE:
With the logo using a metallic ink I worked closely with the sign maker and managed to obtain a copper paint for the type. The type was risen off the black background and lit from above. The location of this showroom was ideal for capturing light from all angles throughout the day, giving the type great effect.
MARKETING & ADVERTISING
INSTORE:
The price tickets for within the store were developed in a thick card and product information was printed on stickers so that the tickets could be re-used. In terms of design the logo was embossed and again for consistency the letters were printed in the metallic ink.
Gift vouchers were also developed in time for Christmas.
PROMOTIONAL:
DL leaflets were produced for advertising their new stores, using the chosen night time image I could get a very relaxed classic feel to the design. The concept in terms of advertising the quality of the brand was to display the phrases as 5 star ratings, as in a product / movie advertisment. These phrases were then put on thick mesh banners and hung in their windows. The banners were made to be durable as they would be close to customers in the store and also were printed using an anti fade ink as they were in near constant sunlight.
Below is an example of a long standing ad that was used in a few south east furniture magazines. Prodominantly advertising the companies relationship with environment furniture.
DETAILS
CLIENT:
Maison & Chateau
INFO:
Maison & Chateau is an exclusive home interiors store. They requested a re-brand of their entire business. This included everything from the logo and livery to signage and website. I was hevily involved in coordinating everything from start to finish and worked closely with a number of third parties to ensure consistency of branding.