SIGNAGE
SIGNAGE:
Redmond Electrical had an existing logo and needed it adapting to incorporate the Euronics logo and colours. The sign was set up in a similar manner to the Joyces sign, using a light box.
POINT OF SALE
POINT OF SALE:
One of the key features of this store was that it had large windows at the front that could b used as a promotional tool. Sony had recently joined up with Euronics and the store wanted to push the Bravia brand. With members of our staff recently returning from trips to New York there were plenty of images of the city to hand. A back panel with the Sony Bravia branding on was produced using these New York images. In front of the panel was a display using the cardboard rabbits and point of sale boxes etc provided by Sony. Above this the store had obtained multi-coloured neon tube lights. These worked perfectly with the Bravia strapline and were hung at various heights above the Bravia display. These made the display far more striking.
DETAILS
CLIENT:
Redmond Electrical
INFO:
Redmond Electric is a long established locally owned electrical superstore. They recently moved premises to a new retail park on the outskirts of Gorey and needed help with their branding and signage. The outlet was surveyed, inside and out, and numerous shots were taken for mock ups and measurements. The store was then given a modern look and feel.