ADVERTISING & MARKETING
TIMETABLE:
The Timetable of events was an 8 page roll fold. Within this was the timetable and features on selected events throughout the week. The idea was to advertise the event in a high energy exciting manner to incorporate the energy and excitment that surrounds the concept of creating your own business. They requested the use of the figure used in the logo of one of the main sponsors. The figure fitted well with the concept, as it was holding a flame, which helped push the idea of success and progress.
POSTER:
The poster was used as A4, A3 and A2 throughout Waterford along with the banners as a small marketing campaign, focusing on areas high on list of locations for meetings etc, such as Coffee Shops. To coincide with the posters, invites were sent out, and banners were set up at the conferences and promotional press events. The background to the banner was changed to incorporate 3 other colours. These other colours will be used individually in future years.
DETAILS
CLIENT:
Waterford City Enterprise Board
INFO:
WCEB provides financial assistance and ongoing supports to start ups and small businesses in Waterford city. They required help to organize and promote their inaugural Enterprise Week – a series of events, seminars, lectures and workshops for people thinking of starting their own business or taking it to the next level. The job was to coordinate their brochures, posters, banners, invitations and placards as well as their public relations.